Samsung launches Apps in local Indian languages
Indians can now access apps in local languages on some Samsung phones, as the Korean company tries to gain more ground in the world’s second largest telecommunications market.
Samsung Electronics Co. Ltd. said it has launched apps in nine local languages for its Galaxy Grand, Galaxy S4 smartphones as well as for its latest Tab 3 tablet computer
Smartphones and tablet computers are gaining popularity among the more than half a billion youth in the country as they browse the Internet, listen to music and watch videos on these devices. High-speed communications networks and lower Internet fees have also led to an increase in the number of Indians browsing the Internet on their gadgets.
Still one of the major drawbacks has been unavailability of mobile phone software and apps in local languages, in a country where the majority of the population still isn’t comfortable with English.
Samsung will initially offer the apps in Hindi, Punjabi, Bengali, Tamil, Telugu, Kannada, Malayalam, Marathi and Gujarati on its high-end smartphones, said Vineet Taneja, the country head for mobile and information technology business at Samsung India Pvt. Ltd.
The world’s largest smartphone maker, is aiming to extend the plan later this month to other handsets, including the Galaxy Star that is priced below $100. The company will also increase the number of local languages for the apps, Mr. Taneja said.
“Especially created for the Indian market, this unique initiative will enable consumers to access applications from the Samsung Application store in their favorite languages in various categories ranging from entertainment, games, utility, lifestyle, devotional and business,” Samsung said in a statement.
Samsung leads the smartphone market in India, with a 32.7% share of total shipments in the first quarter. It was far ahead of the competition, with local firm Micromax Informatics Ltd. trailing in the no. 2 position with an 18.8% share.
“The expansion of the Galaxy portfolio with the launch of Galaxy Grand coupled with compelling offers such as zero per cent interest on equated monthly instalments, cash back schemes for new and old smartphones propelled sales higher for them in the first quarter,” IDC said.
Still, Samsung won’t be the first to offer apps in various Indian languages. Local handset maker Intex Technologies Ltd. already does this for some of its smartphones.
Users will also be able to access Facebook and Facebook Messenger in these nine languages on Samsung smartphones that run on Google Inc.’s Android software, Facebook India’s country growth manager Kevin D’ Souza said.
Article Source: Samsung Launches Apps in Local Indian Languages