Nokia Brings Lumia 925 to India
Nokia Corp on Thursday began selling its Lumia 925 smartphone in India, the world’s second-largest telecom market after China, pricing the smartphone at 33,499 rupees ($513).
The Finnish handset maker first released the Lumia 925 in London in May. Nokia’s Lumia range runs on Microsoft Corp’s Windows operating software.
The Lumia 925 sports a 4.5-inch screen, but its unique selling point is the 8.7-megapixel PureView camera, which is designed to lure photography enthusiasts. Apple Inc.’s iPhone 5 has an 8-megapixel camera with a single LED flash, and Samsung Electronics Co.'s Galaxy S4 has a 13-megapixel camera with a power LED flash, but both give lower-resolution pictures in comparison.
Nokia also launched its Lumia 625 smartphone Thursday, pricing it at 19,999 rupees.
Nokia India’s marketing director Viral Oza said India is among the top three markets for its Lumia smartphones.
Nokia ranked fourth in the Indian smartphone market with a 5.9% share of total shipments in the first quarter, far behind Samsung which led the market with a 32.7% share, according to research firm IDC.
Indian handset seller Micromax Informatics Ltd. ranked second with 18.8% and Karbonn Mobiles Ltd. was third with 10.9%.
During the quarter, Nokia moved faster to introduce more Lumia devices and decreased its shipments of handsets running its proprietary Symbian software, IDC said.
“The youth-oriented advertising campaign and television commercials have helped Lumia create a dedicated niche for itself in the overly crowded Indian market with devices such as 510 and 920 doing pretty well in the last quarter,” IDC added.
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